The Story Behind the Beer Gauge

‘THE BEER GAUGE” a little bit of brief history of how the product came about.

In a past life, I used to be a regular visitor to the beautiful island paradise of Bali. The balinese are the most beautiful race of people you will ever meet, and can not do enough to give you excellent service – so much so, that in our local bar – “THE REUNION CLUB – TROPPO ZONE LANE, KUTA” – they are constantly asking, if you are ready for another BEER. This question then brings along with it, the very hard task, of you having to pull your bottle of Bintang, out of your stubby holder to see how much BEER you have remaining. It was at that point that it was discussed with myself and my good friend Dave ‘Higgo’ Higgins (famous Melbourne radio DJ, and fellow lover of BEER) – that someone should invent such a stubby holder whereis you could see how much beer you had remaining without taking the bottle out of the stubby holder.

Back to the reality of oz, and once again, kicking back having some beers, I was again confronted with the same problem, which got me to thinking about such an invention. The original plan was to have a clear plastic strip down the side of the stubby holder, but it was hard, if not impossible, to find such a clear plastic material, that would bond with the neoprene. It was also not cost effective. So next we (Can Do International manufacturers, and myself) tried a variety of different size and shape cut out holes, until I decided that the design I liked the best, was the design you see today – I thought it was the most effective design for 2 reasons, the holes were set out brilliantly to gauge your BEER’S progress, whilst also, not letting out any of the BEER’S coldness.

Very soon after, I decided that the ladies also needed a cool holder for their cruiser style bottles, as I hadn’t seen too many of them on the market, I went about designing a pretty PINK (my favourite colour) GIRLIE GAUGE for the ladies.

I am hoping now, with a marketing campaign that I am about to embark on, that you will start to see my product in bottleshops and other shops, around Australia, and maybe even in different countries. From there, I hope to further develop more products in the GAUGE range.

I hope you have enjoyed reading my very first BLOG. I thought I would begin by giving you the history of my product, and from hereon, I would like to BLOG about different BEER companies and products and anything else that I can find out about the beautiful amber fluid, that I feel may be of interest.

BUT until then, its NEW YEARS EVE 2011 – SO CHEERS TO THAT!!!!!!